Grow your partnership programme with the people solving the same problems.
An invitation-only retreat for senior brand leaders working across affiliate, partnerships, creators, commerce and loyalty.
Two days to step back after Cyber Week, compare what is actually working, pressure-test your 2027 plans and leave with sharper ideas to grow your programme.
Approved brand-side tickets include the retreat programme, meals, experiences and an overnight hotel stay at Elcot Park.
Brand-side places are hosted, limited and subject to approval. Networks, platforms, publishers and selected commercial partners can enquire about sponsorship.
A retreat built around the questions senior partnership teams are actually asking.
Affiliate and partnerships teams are under more pressure than ever.
You are expected to grow efficiently, prove incrementality, diversify beyond the usual partner mix, make creator and commerce activity work harder, work out where AI genuinely adds value, manage internal expectations and still deliver results when budgets are being watched closely.
The Partnership Retreat is designed to give senior brand leaders the space, people and structure to work through those questions properly.
This is not another day of generic panels. It is a curated, hosted retreat for open discussion, practical ideas and proper 2027 planning.
A curated room of people leading real programmes.
Time to go deeper than a conference session allows.
Approved brand places include an overnight stay at Elcot Park.
Leave with clearer priorities for growth.
If these are on your 2027 list, this is for you.
Using AI properly
Where can AI genuinely help you improve efficiency, insight, partner discovery, content workflows or reporting without creating more noise for the team?
Proving value internally
How do you show the commercial impact of affiliate and partnerships beyond last-click revenue?
Driving incremental growth
Where is the next layer of growth coming from when the obvious partners are already live?
Evolving the partner mix
How do you balance cashback, voucher, content, CSS, creators, closed user groups, loyalty, retail media and brand partnerships?
Making creator affiliate work
How do you move from influencer tests to scalable, measurable, performance-led creator activity?
Protecting margin
How do you grow without over-relying on discounting, commission increases or low-quality volume?
Getting internal buy-in
How do you make the channel matter to senior stakeholders across ecommerce, brand, finance and trading?
What you will take back to the business.
A clearer view of what worked in Q4
Compare Cyber Week learnings with other senior brand leaders while the results are still fresh.
New ideas for programme growth
Hear how other brands are approaching partner diversification, creator affiliate, commerce content, loyalty and incrementality.
Useful peer benchmarks
Understand where your programme is ahead, where it is behind and what other teams are prioritising.
Clear AI actions to take back to your team
Leave with a practical view of where AI could help your programme now, from reporting and insight to partner discovery, content workflows and day-to-day efficiency, plus what is worth testing and what is just noise.
Better partner conversations
Meet selected partners in a setting designed around value, not sales pitches.
A sharper 2027 plan
Leave with practical ideas you can take back into planning, budgeting and internal conversations.
Built for senior brand-side leaders.
The Partnership Retreat is for people responsible for growing and evolving partnership programmes inside major brands.
Best suited to people leading strategy, owning growth or directly shaping programme direction.
Heads of Affiliate
For leaders looking to scale mature programmes, prove incrementality and find the next stage of growth.
Heads of Partnerships
For teams building a broader partner ecosystem across affiliate, creators, commerce and strategic collaborations.
Growth & Performance Leaders
For senior marketers focused on efficient acquisition, margin control and measurable growth.
Senior content, honest conversations and proper thinking time.
The format is built to help you work through real programme challenges, not sit through surface-level updates.
Brand-only roundtables
Small, closed-door conversations around the topics that matter most: growth, measurement, partner mix, incrementality, creators, AI, internal influence and 2027 priorities.
Strategic working sessions
Focused sessions designed to help you pressure-test your plans and take useful ideas back to the business.
Curated partner access
Meet selected networks, platforms, publishers and commerce partners in a more useful setting than a show floor.
Peer discussion groups
Compare challenges and approaches with leaders running similar programmes.
Post-Cyber Week reflection
Look at what Q4 revealed and what it means for next year.
Retreat-style moments
Fresh air, amazing food, thoughtful details and time away from the usual conference circuit.
A hosted retreat, not a standard industry event.
Approved brand-side attendees receive a hosted place at The Partnership Retreat, including the full two-day programme, meals, retreat experiences and an overnight hotel stay at Elcot Park.
The experience is designed to feel premium and considered, with the kind of details that make people want to be in the room: a beautiful setting, strong content, useful peer conversations, shared meals and moments that feel more like a brand retreat than a business conference.
The point is not to take you away from work for two days.
It is to give you the space, structure and senior peer group to come back with better thinking.
Elcot Park, Berkshire
A countryside setting for proper thinking time.
The Partnership Retreat takes place at Elcot Park, giving senior brand leaders the space to step away from the day-to-day and look properly at what comes next.
Close enough to be easy. Far enough away to feel like a reset.
Your approved brand place includes an overnight hotel stay, so you can be fully part of the retreat rather than dropping in and out of another work event.
Apply to attend
Brand-side places are hosted, limited and subject to approval.
- Full access to the two-day retreat programme
- Brand-only roundtables and working sessions
- Meals and private dinner
- Retreat experiences
- Overnight hotel stay at Elcot Park
We review every application to make sure the room stays senior, relevant and useful for everyone attending. This retreat is designed for people leading or directly shaping affiliate, partnerships, creator, commerce, loyalty or performance-led growth inside brands.
Request your place
Sponsor the Retreat
The Partnership Retreat brings together a curated group of senior brand leaders who are actively thinking about how to grow, prove and evolve their partnership programmes.
For selected commercial partners, sponsorship is a chance to add value to that conversation in a premium, credible and memorable way. This is not about a sales pitch. It is about being part of the room, contributing to the experience and helping brands think differently about what comes next.
Content partnership
Join a relevant discussion where your perspective adds value.
Experience partnership
Support one of the retreat moments across the two days.
Dinner partnership
Support the private dinner experience.
Partner product moment
Create a thoughtful, premium touchpoint within the attendee experience.
Post-retreat content
Be included in the recap content shared after the event.
Enquire about sponsorship
Frequently asked
Who is The Partnership Retreat for?+
The retreat is for senior brand-side leaders working across affiliate, partnerships, creators, commerce, loyalty, performance and growth.
Is it free for brands?+
Approved brand-side attendees receive a hosted place.
What is included in a hosted brand place?+
Approved brand places include access to the two-day retreat programme, roundtables, working sessions, meals, private dinner, retreat experiences and an overnight hotel stay at Elcot Park.
Is accommodation included?+
Yes. An overnight hotel stay at Elcot Park is included for approved brand-side attendees and sponsors.
Is it for affiliate managers?+
It depends on the role and brand. The retreat is designed for people leading strategy, owning growth or directly shaping programme direction.
What will I get from attending?+
You will leave with fresh peer insight, practical ideas for programme growth, a clearer view of 2027 priorities and better connections with senior brands and selected partners.
What topics will be covered?+
Programme growth, incrementality, partner diversification, creator affiliate, commerce content, loyalty, AI, measurement, margin pressure, internal buy-in and 2027 planning.
Can networks, platforms or publishers attend?+
Yes, through sponsorship only.
Will it be salesy?+
No. Sponsors are integrated carefully and only where they add value to the room.
Why is it after Cyber Week?+
Because it gives senior teams a chance to reflect while Q4 learnings are fresh, then look ahead to 2027 with more clarity.
What is the vibe?+
Premium brand retreat meets senior strategy offsite. Thoughtful, useful, curated and designed to feel very different from a traditional conference.
Step out of Q4 with a clearer plan for 2027.
Join a curated group of senior brand leaders for two days of honest conversation, programme growth thinking and proper retreat energy.
Approved brand places include the full retreat programme, meals, experiences and an overnight hotel stay at Elcot Park.