A partnership event byAffilifest×Acceleration Partners
The Retreat at Elcot Park at golden hour
1–2 December 2026 · The Retreat, Elcot Park, Berkshire

Grow your partnership programme with the people solving the same problems.

An invitation-only retreat for senior brand-side leaders across affiliate, partnerships, influencer and commerce.

Approved brand tickets are free and include the full programme, meals, and an overnight stay at Elcot Park.

Brand-side places are hosted, limited and subject to approval. Networks, platforms, publishers and selected commercial partners can enquire about sponsorship.

The idea

Built around the questions senior partnership teams are actually asking.

Affiliate and partnerships teams are under more pressure than ever. They're expected to grow efficiently, prove incrementality, diversify beyond the usual partner mix, and work out where AI actually adds value, all while budgets are scrutinised.

The Partnership Retreat gives senior brand leaders the space, people and structure to work through those questions in depth. This isn't another day of panels. It's a curated retreat for open discussion, practical ideas, and proper 2027 planning.

Hosted at The Retreat, Elcot Park, a stunning countryside hotel. Close enough to be easy, far enough away to feel like a reset.

35 senior brand-side leaders · 2 days · 1 overnight stay at Elcot Park

The Retreat at Elcot Park
Who attends

Built for senior brand-side leaders.

The Partnership Retreat is for people responsible for growing and evolving partnership programmes inside major brands.

Heads of Affiliate

For leaders looking to scale mature programmes, prove incrementality and find the next stage of growth.

Heads of Partnerships

For teams building a broader partner ecosystem across affiliate, creators, commerce and strategic collaborations.

Growth & Performance Leaders

For senior marketers focused on efficient acquisition, margin control and measurable growth.

Programme

Senior content, closed-door conversations and proper thinking time.

Small, closed-door conversations with peers on the topics that matter most.

01

Brand-only roundtables

Small, closed-door conversations with peers on the topics that matter most: growth, measurement, partner mix, incrementality, performance influencer, AI, internal influence and 2027 priorities.

02

Strategic working sessions

Focused sessions to pressure-test your plans and take useful ideas back to the business.

03

Curated partner access

Meet selected networks, platforms, publishers and commerce partners in a setting built for real conversation, not a show floor.

04

Retreat-style moments

Fresh air, excellent food, thoughtful details and time away from the usual conference circuit.

What you'll take back to the office
01

New ideas for programme growth

Hear how other brands are approaching AI, partner diversification, performance influencer, commerce content, loyalty and incrementality.

02

Useful peer benchmarks

Understand where your programme is ahead, where it is behind and what other teams are prioritising.

03

A sharper 2027 plan

Leave with practical ideas you can take back into planning, budgeting and internal conversations.

04

Clear AI actions to take back to your team

Leave with a practical view of where AI could help your programme now.

Apply

Apply to attend

Brand-side places are hosted, limited and subject to approval.

Approved places include
  • Full access to the two-day retreat programme
  • Brand-only roundtables and working sessions
  • Meals and private dinner
  • Retreat experiences
  • Overnight hotel stay at Elcot Park

We review every application to make sure the room stays senior, relevant and useful for everyone attending. This retreat is designed for people leading or directly shaping affiliate, partnerships, creator, commerce, loyalty or performance-led growth inside brands.

Brand application

Request your place

FAQs

Frequently asked

Who is The Partnership Retreat for?+

The retreat is for senior brand-side leaders working across affiliate, partnerships, creators, commerce, loyalty, performance and growth.

Is it free for brands?+

Approved brand-side attendees receive a hosted place.

What is included in a hosted brand place?+

Approved brand places include access to the two-day retreat programme, roundtables, working sessions, meals, private dinner, retreat experiences and an overnight hotel stay at Elcot Park.

Is accommodation included?+

Yes. An overnight hotel stay at Elcot Park is included for approved brand-side attendees and sponsors.

Is it for affiliate managers?+

It depends on the role and brand. The retreat is designed for people leading strategy, owning growth or directly shaping programme direction.

What will I get from attending?+

You will leave with fresh peer insight, practical ideas for programme growth, a clearer view of 2027 priorities and better connections with senior brand-side leaders and selected partners.

What topics will be covered?+

Programme growth, incrementality, partner diversification, performance influencer, commerce content, loyalty, AI, measurement, margin pressure, internal buy-in and 2027 planning.

Can networks, platforms or publishers attend?+

Yes, through sponsorship only.

Will it be salesy?+

No. Sponsors are integrated carefully and only where they add value to the room.

Why is it after Cyber Week?+

Because it gives senior teams a chance to reflect while Q4 learnings are fresh, then look ahead to 2027 with more clarity.

What is the vibe?+

Premium brand retreat meets senior strategy offsite. Thoughtful, useful, curated and designed to feel very different from a traditional conference.

Apply to attend